Abstract A paucity of authentic language data has made the teaching of certain spoken genres which occur in formal professional settings a challenging task in the Sri Lankan L2 classroom. The Welcome Address (WA), an integral part of the agenda of many Sri Lankan professional events, is one such hitherto unexplored genre. The aim of this study was to identify lexico-grammatical and rhetorical features of the WA that could be used for developing effective pedagogical materials for a Business English course with a module on Special Occasion speeches. For this purpose, a specialized corpus of 20 WAs was compiled, and lexical patterns were identified using AntConc and Compleat Lexical Tutor. Swales' (1990) move structure analysis was applied to identify typical rhetorical functions of the genre. The results reveal that the WA has three obligatory moves and one optional move. Keywords, n-grams and frequency lists all reveal language patterns central to genre specific language acquisition. The results of the analysis enable the design of pedagogical materials focusing on move structure, communicative purposes, and sentence level grammar and lexis. The paper concludes with sample lesson materials for teaching the construction of an effective WA in a professional context in Sri Lanka.

中文翻译：

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从分析到教学法：为斯里兰卡的欢迎致辞开发 ESP 材料

摘要 缺乏真实的语言数据使得在正式专业环境中教授某些口语流派成为斯里兰卡 L2 课堂中的一项具有挑战性的任务。欢迎致辞 (WA) 是斯里兰卡许多专业活动议程中不可或缺的一部分，是一种迄今为止尚未开发的类型。本研究的目的是确定 WA 的词汇语法和修辞特征，这些特征可用于为带有特殊场合演讲模块的商务英语课程开发有效的教学材料。为此，编译了一个包含 20 个 WA 的专门语料库，并使用 AntConc 和 Compleat Lexical Tutor 识别了词汇模式。Swales (1990) 的动作结构分析被应用于识别该类型的典型修辞功能。结果表明，WA 有 3 个必选动作和 1 个可选动作。关键字、n-gram 和频率列表都揭示了特定于流派的语言习得的核心语言模式。分析结果使教学材料的设计能够侧重于动作结构、交际目的以及句子级别的语法和词汇。本文最后提供了示例课程材料，用于在斯里兰卡的专业环境中教授有效 WA 的构建。