This article uses edvertising as a vehicle through which to examine autonomy and control for key agents in education when market-like reforms are combined with privately led management of schools. We begin by outlining the philosophical foundations of school choice from the perspective of autonomy and control, and then lay out the case of edvertising. Guided by Cribb and Gewirtz’s theoretical discussion of autonomy and control, we explore degrees and types of autonomy and control for various agents in schools. We then examine the differences between levels of autonomy for key agents—schools, principals, teachers, parents, and the State—as idealized in the philosophical underpinning of market-based policies with the actual autonomy exhibited with the introduction of edvertising.

中文翻译：

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重新安排甲板上的椅子还是真正的改革？选择时代的私营部门官僚机构——自主与控制分析

本文使用广告作为一种工具，当市场化改革与私人主导的学校管理相结合时，通过它来检查教育关键代理的自主权和控制权。我们首先从自主和控制的角度概述了择校的哲学基础，然后阐述了广告的案例。在 Cribb 和 Gewirtz 对自治和控制的理论讨论的指导下，我们探索了学校中各种代理的自治和控制的程度和类型。然后，我们研究了关键代理人——学校、校长、教师、家长和国家——的自主权水平之间的差异，这些自主权在市场政策的哲学基础中被理想化，而实际自主权随着广告的引入而表现出来。