The article proposes, justifies, and tests a new methodological framework to measure museum ‘soft power’ by employing geo-visualization as a new method empowered by the rapid development of digital humanities. This research not only demystifies the buzz term of ‘soft power’ that is frequently applied in relation to contemporary museums and their international cultural engagements but also develops an evaluation framework to assess museum capacities to exert global impacts. Specifically, the article draws on the academic scholarship outlining a plethora of approaches for ‘soft power’ evaluation, including Resources, Outputs, Perceptions, and Networks evaluation models. It argues for a new integrative approach that can comprehensively combine different methods to construct a more advanced tool to measure museum ‘soft power’. The article draws on preliminary results of developing a digital mapping system to assess museum soft power. It shares findings from the pilot project, Australian Center of the Moving Image (ACMI) on the Global Map, designed in collaboration with the ACMI in Melbourne.

中文翻译：

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绘制博物馆“ Soft Power”地图：将地理可视化添加到方法框架中

本文提出，论证和测试了一种新的方法框架，该方法通过采用地理可视化作为数字人文科学快速发展的新方法来衡量博物馆的“软实力”。这项研究不仅揭露了经常在当代博物馆及其国际文化活动中使用的“软实力”这个时髦术语的神秘性，而且还建立了评估框架来评估博物馆发挥全球影响力的能力。具体来说，本文利用学术奖学金来概述“软实力”评估的多种方法，包括资源，产出，感知和网络评估模型。它主张一种新的整合方法，该方法可以全面结合不同的方法，以构建更先进的工具来衡量博物馆的“软实力”。本文借鉴了开发数字地图系统以评估博物馆软实力的初步结果。它分享了与墨尔本的ACMI合作设计的试点项目“澳大利亚全球地图运动中心（ACMI）”的发现。