The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business—namely ABB, CNH Industrial, and Vodafone—this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.

数字技术的飞速发展以及设备和应用程序每天收集的大量数据正越来越多地促使公司从根本上改变其创造和适当价值的业务体系结构。但是，由于战略制定与战略实施之间的脱节，企业可能无法从数字化转型中获取价值。通过对公司的数字化转型的三个案例研究（即ABB，CNH工业和沃达丰）的分析，本文提出了一个框架，可以帮助公司实施其数字化转型战略，从而革新其业务模型。