ABSTRACT

This paper aims to examine the constructs that contribute to the business performance of small and medium enterprises in the tourism industry (TSMEs). Data from 278 TSMEs’ business owners were collected using a quantitative survey method. The results indicate that innovation practice does have a positive mediating role in the relationships between social media usage, business planning extent and TSMEs’ business performance. The study implies that TSMEs will have a better business performance should they emphasis on the practice of innovative strategy, in addition to the adoption of social platform and business planning extent. Hence, more expansive innovation practice is proposed to provide future research explanation. Apart from that, government support does have a significant moderating role in the relationship between innovation practice and TSMEs’ business performance. It is assumed that government support will be stronger for those perceived government support to be higher. Hence, the focus of government policy is to enhance the existing institutional programmes offered, by overcoming the barriers faced by the TSMEs. This study contributes valuable evidence for business enterprises in the tourism sector.

摘要

本文旨在研究有助于旅游业 (TSME) 中小型企业的经营业绩的结构。使用定量调查方法收集了 278 家 TSME 企业主的数据。结果表明，创新实践在社交媒体使用、商业规划程度和 TSME 经营绩效之间的关系中确实具有正向中介作用。研究表明，除了采用社交平台和业务规划范围外，TSME如果重视创新战略的实践，将有更好的经营业绩。因此，提出了更广泛的创新实践，以提供未来的研究解释。除此之外，政府支持在创新实践与 TSME 经营绩效之间的关系中确实具有显着的调节作用。假设政府支持越强，那些感知的政府支持越高。因此，政府政策的重点是通过克服 TSME 面临的障碍来加强现有的机构计划。这项研究为旅游业的商业企业提供了宝贵的证据。