“Place” as an argumentative domain, which has been taken for granted and treated by theorists of argumentation simply as a physical notion designating the occasion where an argumentation takes place, carries far more complex meanings beyond its traditionally assumed domain in the following three dimensions: as a geographical locale; as a concept, an idea, a history or a notion with its own disputable narratives and presumptions; and as an imaginative geography. Similarly, an image or a character projected through argumentative discourse should be among the central concerns for argumentation studies, however, limited attention has nevertheless been paid to this traditional face of argument in general and the collective face in particular. We argue that image is a site of discursive production, a symbolic field or a discursively disputable space. The discursive interplay among “place,” “image,” “argument” and “time” offer a new way of thinking about ethotic argument and its key role in the establishment of discursive credibility.

中文翻译：

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地方、形象和争论：集体精神的物理和非物理维度

“场所”作为一个论证领域，已经被论证理论家视为理所当然并被视为一个物理概念，指定了论证发生的场合，它在以下三个方面具有超出其传统假定领域的复杂得多的含义：作为地理区域；作为一个概念、一个想法、一个历史或一个有其自身有争议的叙述和假设的概念；并作为一个富有想象力的地理。同样，通过论证话语投射的形象或人物应该是论证研究的核心关注点之一，然而，人们对这种传统的一般论证面貌，特别是集体面貌的关注有限。我们认为，图像是一个话语生产的场所、一个象征性的领域或一个有争议的话语空间。