External cost from meat consumption raises an issue of possible government mechanisms toward mitigation. Economic theory provides a framework for determining the optimal set of mechanisms considering the associated benefits and costs. Such a theoretical development rests on consumers' responsiveness to alternative mechanisms. Considering two mechanisms, a Pigouvian tax and green‐label education, yields tandem theoretical optimal government mechanisms. Populating this theoretical model with empirically derived elasticities and other parameters provides an application. Results indicate education alone will likely not yield a high social‐optimal level of mitigation. Instead, if external costs warrant government mechanisms, a Pigouvian tax will be required to move consumption toward a socially optimal state.

中文翻译：

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迈向最佳肉类消费

肉类消费的外部成本提出了一个可能的政府缓解机制的问题。经济理论提供了一个框架，用于确定考虑相关收益和成本的最佳机制集。这种理论发展依赖于消费者对替代机制的反应。考虑到庇古税和绿色标签教育这两种机制，产生了串联的理论最优政府机制。用经验得出的弹性和其他参数填充这个理论模型提供了一个应用。结果表明，仅靠教育可能不会产生较高的社会最优缓解水平。相反，如果外部成本需要政府机制，则需要通过庇古税将消费转向社会最优状态。