ABSTRACT

This paper is a study of visual metaphor processing in political cartoons, while secondary task reaction time was used to assess resource allocation when processing three types of visual metaphors, namely juxtapositions, fusions and replacements. Participants viewed a series of visual metaphors. At various intervals, they were invited to push a button whenever a probe appeared. Reaction times to detect the probes were recorded. Subsequently, participants performed recall and recognition tasks. Results showed that participants reacted faster to each successive probe, while metaphor type had no influence on reaction times. Concerning the recall task, the percentage of correctly recalled items was significantly lower for juxtapositions compared to replacements; results for fusions were in between the two. Recognition scores for juxtapositions and fusions were lower than those for replacements. These findings are discussed in the framework of visual metaphors literature, thus providing empirical support to visual metaphor processing.

摘要

本文是对政治漫画中视觉隐喻处理的研究，而次要任务反应时间则是在处理并列，融合和替代三种视觉隐喻时评估资源分配的。参加者查看了一系列视觉隐喻。每当出现探针时，都会以不同的间隔邀请他们按下按钮。记录检测探针的反应时间。随后，参与者执行了回忆和识别任务。结果表明，参与者对每个后续探针的反应更快，而隐喻类型对反应时间没有影响。关于召回任务，与更换相比，并置的正确召回物品的百分比明显更低；融合的结果介于两者之间。并置和融合的识别分数低于替代品。这些发现在视觉隐喻文献的框架内进行了讨论，从而为视觉隐喻的处理提供了经验支持。