Even though gender inequality is ubiquitous, not all women get involved in remedial collective action. We hypothesize that neoliberal ideology, which emphasizes individual responsibility, free choice, competition, and meritocracy, undermines women’s feminist identification and collective action. In the first experimental study (n = 159), and consistent with the hypotheses, women primed with meritocracy identified less as feminists, perceived remedial collective action as being less important, and were less likely to ask for information regarding these actions in comparison with women who were not primed with meritocracy. Importantly, feminist identification mediated the effect of meritocracy priming on both perceived importance of collective action and the choice to be exposed to information about feminist collective action. A second correlational study (n = 232), relying on a multi-dimensional measure of neoliberal ideology and a behavioral measure of collective action, revealed that, as hypothesized, endorsing neoliberal beliefs was related to more gender system justification, less feminist identification, and less collective action in favor of women (i.e., sending a message to their elected member of parliament asking them to denounce sexist advertisements). The mediation models of Study 1 were supported in Study 2.

中文翻译：

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新自由主义：女性主义认同和集体行动的意识形态障碍

尽管普遍存在性别不平等现象，但并非所有妇女都参与补救性集体行动。我们假设新自由主义意识形态强调个人责任，自由选择，竞争和精英管理，会破坏妇女的女权主义认同和集体行动。在第一个实验研究（ñ = 159），并与上述假设相一致，以精英管理为主导的妇女与女权主义者相比，被认为是女权主义者的人较少，认为补救性的集体行动不那么重要，也不太可能要求提供有关这些行动的信息。重要的是，女权主义认同介导了精英统治对集体行动的重要性和选择暴露于女权集体行动信息的影响。第二相关性研究（Ñ = 232），通过对新自由主义意识形态的多维衡量和对集体行动的行为衡量，揭示出，正如所假设的那样，认可新自由主义的信念与更多的性别体系辩护，更少的女权主义者认同以及更少的有利于采取集体行动的集体行为有关。女性（即发送消息给他们选出的议会要求他们的成员谴责性别歧视广告）。研究2支持研究1的中介模型。