Abstract

The current investigation examined our prediction that sexual objectification decreases women’s experiential consumption but not material consumption. Three experiments provided converging support for this prediction. In particular, female participants reported lower tendency to engage in experiential consumption after recalling a past experience of objectification (Studies 1 and 3) and chose a material product over an experiential one after receiving objectifying comments (Study 2). Furthermore, Study 3 found that sexual objectification reduced purchase inclination of experiential products, and this effect did not emerge for material products. These findings contribute to the literature on sexual objectification by showing the impact of sexual objectification on women’s economic decisions and behaviors.

摘要

当前的调查检查了我们的预测，即性客观化减少了女性的体验消费，但没有物质消费。三个实验为这一预测提供了融合支持。尤其是，女性参与者在回忆过去的客观化经验后，从事体验性消费的倾向较低（研究1和3），并在收到客观化评论后选择了一种物质产品，而不是体验性产品（研究2）。此外，研究3发现，性客观化减少了体验产品的购买倾向，而对于实体产品则没有这种效果。这些发现通过显示性客观化对妇女经济决策和行为的影响，为有关性客观化的文献做出了贡献。