Abstract

Studies concerning sign effectiveness highlight the use of justifications and information about consequences of non-compliance. Assuming that the most persuasive messages contain both types of information, we compared the effectiveness of eight different signs (that encouraged supermarket shoppers to hygienically handle bread). The independent variables were (a) sign content (justification vs. consequence vs. justification and consequence vs. neutral) and (b) form of request (prescriptive vs. proscriptive). After assessing the subjective level of the signs’ persuasiveness through a survey (N = 240), we observed people’s compliance in a natural experiment (N = 1.440). Signs containing both a justification and information about consequences achieved the highest rating and actual compliance.

摘要

有关标志有效性的研究强调了使用正当理由和有关违规后果的信息。假设最具说服力的消息包含两种信息，我们比较了八个不同标志（鼓励超市购物者卫生处理面包）的有效性。自变量是（a）符号内容（合理性vs.结果vs.合理性以及结果vs.中立）和（b）请求形式（规定性与规定性）。通过调查评估迹象的说服力的主观水平（N  = 240）后，我们在自然实验中观察了人们的依从性（N = 1.440）。包含正当理由和后果信息的标牌均获得最高评分和实际遵守。