Abstract

This study investigates the effects of mainstream media coverage on public perception of an organizational program in crisis. A survey was administered via Qualtrics using a web-based network sampling approach. The survey contained two mainstream media clips, one slanted negatively and the other slanted positively regarding an incident within the organizational program. Participants viewed both clips and answered questions regarding their perceptions of the program immediately after viewing each clip. Order of clip presentation was counterbalanced. Results of a mixed-model ANOVA revealed main effects for both media slant and presentation order on perceptions of the program; no statistically significant interaction was found between presentation order and media slant. Recommendations for practice, limitations and directions for future research are provided.

摘要

这项研究调查了主流媒体报道对公众对危机中组织计划的看法的影响。使用基于Web的网络采样方法通过Qualtrics管理调查。该调查包含两个主流媒体片段，一个关于组织计划内的事件，其负面影响是倾斜的，而另一种则是正面影响。参与者查看了两个剪辑，并在查看每个剪辑后立即回答了有关他们对程序的看法的问题。片段呈现的顺序被抵消。混合模型ANOVA的结果揭示了媒体偏向和呈现顺序对节目感知的主要影响；在展示顺序和媒体偏向之间未发现统计学上显着的相互作用。实践建议