Abstract

Two studies investigated the delay discounting effect in charitable giving situations, and whether construal level moderates this effect. In both studies, construal level was manipulated by inducing a concrete vs. an abstract mindset. Participants were asked how much time (Experiment 1) or how much money (Experiment 2) they would be willing to volunteer or donate, respectively, to a self-chosen charitable organization in either the near or distant future. Participants committed themselves to contributing more time and money in the distant than in the near future. Additionally, an abstract (vs. concrete) mindset reduced this delay discounting effect, particularly for monetary donations. Delay discounting of costs associated with altruistic behavior and the role of construal level in increasing donations and volunteering are discussed.

摘要

两项研究调查了慈善捐赠情况下的延迟贴现效应，以及解释水平是否会缓和这种效应。在两项研究中，通过引入具体思维方式与抽象思维方式来操纵建构水平。参与者被问及在不久的将来或将来，他们愿意自愿或捐赠多少钱给自己选择的慈善组织多少时间（实验1）或多少钱（实验2）。参与者承诺在远方比在不久的将来贡献更多的时间和金钱。此外，抽象的（相对于具体的）心态减少了这种延迟折扣效应，尤其是对于金钱捐赠。讨论了与利他行为相关的成本的延迟折扣，以及建筑水平在增加捐赠和志愿服务中的作用。