ABSTRACT

We explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant. We hypothesized that people are likely to choose a high-calorie food, especially around others with whom they have communal relationships (e.g., friends), because of the desire to induce in others feelings of pleasantness rather than guilt. A field study at a café shows that this phenomenon emerges in the real world, and a scenario-based experiment supports our altruistic account with mediation analyses. The alternative explanation of a social acceptance account is ruled out.

摘要

我们探索了一种新颖的现象，即人们在某些社会环境中自愿食用高热量食物，其利他动机使其他人感到舒适和愉悦。我们假设人们可能会选择一种高热量的食物，尤其是在与他们有公共关系的其他人（例如朋友）周围，因为他们希望在他人中带来愉悦感而不是内feeling感。在一家咖啡馆进行的一项现场研究表明，这种现象在现实世界中出现，基于场景的实验通过调解分析为我们的利他主义行为提供了支持。排除了社会接受账户的替代解释。