ABSTRACT

Research has noted an individual’s deliberate mediated self-presentation can transform subsequent self-perceptions, a process known as identity shift. Guided by the masspersonal communication model as a framework, the present study extends extant identity shift research by considering how the personalization of that self-presentation influences self-transformative processes. An experimental study (N = 103) utilized a 2 (self-presentation: introverted or extraverted) × 3 (message personalization: nonpersonalized, ambiguous, or personalized) design to study the effects of self-presentation on subsequent self-perceptions. Results of between-groups analysis revealed a significant main effect of self-presented trait. Moreover, constructing a more personalized self-presentation resulted in greater subsequent perceptions of the individual’s extraversion; but not so much that it overrode the effect of the self-presented trait. Individuals presenting as extraverts became more extraverted as their self-presentations were more personalized; and individuals presenting as introverts became less introverted as a result of their self-presentation as it was more personalized. Findings are discussed with respect to identity shift, the masspersonal communication model, and online self-presentation.

摘要

研究指出，一个人刻意进行的自我展示可以改变随后的自我认知，这一过程被称为身份转变。本研究以大众传播模型为框架，通过考虑自我呈现的个性化如何影响自我转变过程，扩展了现有的身份转变研究。一项实验研究（N= 103）利用 2（自我介绍：内向或外向）×3（信息个性化：非个性化、模棱两可或个性化）设计来研究自我介绍对后续自我认知的影响。组间分析结果显示自我呈现特征的主效应显着。此外，构建更个性化的自我呈现会导致对个人外向性的更大后续感知；但并没有超过自我呈现特征的影响。表现出外向的人变得更加外向，因为他们的自我表现更加个性化；内向的人由于自我表现更加个性化而变得不那么内向。关于身份转变的结果进行了讨论，