ABSTRACT

We investigated the novel hypothesis that a sensitizing web campaign against media sexual objectification would lead to lower male gender-harassing conduct (i.e., number of sexist jokes sent to a chat partner), lower sexual coercion intention (via the Likelihood to Sexually Harass scale), and lower hostile sexism (via the Ambivalent Sexism Inventory). Across two experiments (Ns = 157; 159), male participants were exposed to one of three videos: (a) a web campaign against female objectification (sensitizing), (b) a nature documentary (control), or (c) a video in which women are portrayed as sexual objects (sexually objectifying). Study 1 and Study 2 together demonstrated that men exposed to the sensitizing video showed lower gender-harassing behavior, lower hostile sexism, and lower sexual coercion intention than participants in the other two conditions altogether. Moreover, the sexually objectifying vs. control video condition led to higher gender-harassing behavior. Mediation analyses demonstrated that the sensitizing video led to lower hostile sexism, which in turn was associated with both lower gender-harassing behavior and lower sexual coercion intentions. The sensitizing video led to unexpectedly higher benevolent sexism; however, benevolent sexism was not associated with higher sexual harassment. We conclude by discussing the importance and practical implications of the results.

摘要

我们调查了一个新颖的假设，即针对媒体性对象化的敏感网络运动会导致男性性别骚扰行为的减少（即发送给聊天伙伴的性别歧视笑话的数量）、性胁迫意图的减少（通过性骚扰的可能性量表） ，以及降低敌对性别歧视（通过矛盾性别歧视调查表）。跨越两个实验（Ns = 157; 159)，男性参与者观看了以下三个视频之一：(a) 反对女性物化（敏感）的网络运动，(b) 自然纪录片（对照），或 (c) 将女性描绘成性对象的视频（性客观化）。研究 1 和研究 2 共同表明，与其他两种情况的参与者相比，暴露于敏感视频的男性表现出较低的性别骚扰行为、较低的敌对性别歧视和较低的性胁迫意图。此外，性客观化与控制视频条件导致更高的性别骚扰行为。调解分析表明，敏感视频导致较低的敌对性别歧视，这反过来又与较低的性别骚扰行为和较低的性胁迫意图相关。敏感视频导致了出乎意料的更高的仁慈性别歧视；然而，仁慈的性别歧视与更高的性骚扰无关。我们最后讨论了结果的重要性和实际意义。