ABSTRACT

Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to the third-person perspective, increases social presence of the protagonist, but not identification with the protagonist, when the story depicted an outgroup character. This increase in social presence mediates the effect of narrative perspective on support for outgroup policies. Study 2 (N = 410) further suggests that social presence mediates the effect of narrative perspective regardless of the protagonist’s group membership (in-group versus out-group). Furthermore, this project evaluates the role of social presence in light of other, often-studied processes such as identification and transportation. These findings advance the theorizing and research in narrative research and in media psychology more broadly.

摘要

在两个实验的基础上，本文提出了一种社会存在的概念，作为一种新颖的机制，叙事视角（第一人称与第三人称视角）通过这种方式对人们对外联政策和行为意图的态度产生说服力，以帮助外联成员。研究1（N = 503）表明，与第三人称视角相比，第一人称视角增加了主角的社交感，但当故事描绘出外来人物时，并不能与主角认同。社会影响力的增加介导了叙事视角对外联政策支持的影响。研究2（N= 410）进一步表明，社交存在会影响叙事视角的影响，而与主角的组成员身份无关（组内还是组外）。此外，该项目根据其他经常研究的过程（如身份识别和运输）评估社会存在的作用。这些发现更广泛地推动了叙事研究和媒体心理学的理论研究。