This research examined whether feeling awe weakens people's desire for money. Two experiments demonstrated that, as a self-transcendent emotion, awe decreased people's money desire. In Experiment 1, recalling a personal experience of awe makes people place less importance on money, compared with recalling an experience of happiness and recalling a neutral experience. In experiment 2, we examined different variants of awe, such as negative awe and non-nature awe. Viewing images that elicited awe, no matter what kind of awe, can induce people to put less effort into obtaining money. Process evidence suggested that awe's weakening of money desire was due to its power to make people transcend their mundane concerns. Our findings have implications for willingness to donate, price sensitivity, religious practices, and economic utilities.

中文翻译：

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敬畏弱化了对金钱的渴望

这项研究检验了敬畏感是否会削弱人们对金钱的渴望。两项实验表明，敬畏是一种自我超越的情感，降低了人们的金钱欲望。在实验1中，回想个人的敬畏经历会使人们对金钱的重视程度降低，而回想起幸福的经历和中立的经历。在实验2中，我们检查了敬畏的不同变体，例如负面敬畏和非自然敬畏。不管引起什么样的敬畏，查看引起敬畏的图像都可以促使人们花费更少的精力来赚钱。过程证据表明，敬畏之心的货币需求减弱是由于其使人们超越世俗的担忧的能力。我们的发现对捐赠意愿，价格敏感性，宗教习俗和经济效用都有影响。