Cultural research using a socioecological perspective has shown that residential mobility fosters familiarity-seeking behavior. In particular, residentially mobile individuals tend to purchase from national chain stores, which offer the same products across different locations. Positing this process as a reaction to a rapidly changing high mobility environment, we investigated whether a low mobility environment—characterized by a more familiar, less stimulating environment—results in novelty-seeking consumptive behaviors. In testing our hypothesis, Study 1 used archival data to explore novelty-seeking consumption based on the sales of consumable brands in the United States, Japan, and Singapore. Study 2 primed participants with either a high or a low mobility mind-set to explore the effect of mobility on novelty-seeking consumption. The results supported our hypothesis that consumers in a relatively low mobility country (Japan) tend to purchase from newer and, thus, novel brands more than consumers in mobile countries (the United States or Singapore). Furthermore, compared with high mobility, priming participants with a low mobility mind-set led them to select novel over traditional products.

中文翻译：

---

低居民出行和寻求新奇消费

使用社会生态学观点进行的文化研究表明，居住环境的流动促进了人们的寻求知情行为。特别是，居住在城市中的个人倾向于从全国连锁店购买商品，这些连锁店在不同地点提供相同的产品。我们将此过程定位为对快速变化的高机动性环境的反应，我们调查了以更熟悉，刺激性较小的环境为特征的低机动性环境是否会导致寻求新颖的消费行为。在检验我们的假设时，研究1使用档案数据来根据美国，日本和新加坡的消耗品品牌销售来探索寻求新颖性的消费。研究2以流动性较高或较低的思维定调了参与者，以探讨流动性对寻求新奇消费的影响。结果支持了我们的假设，即流动性相对较低的国家（日本）的消费者倾向于从较新的品牌中购买商品，因此，新颖的品牌购买的商品要多于流动国家（美国或新加坡）的消费者。此外，与高机动性相比，以低机动性思维定调的参加者引导他们选择新颖的产品而非传统产品。