Two experiments were conducted to examine sequential context effects on judgments of liking for artistic photographs. In Experiment 1, target photographs were preceded in a sequence by context photographs prerated for liking. The results showed that viewing time and response time for targets increased when preceded by highly liked context photographs. However, ratings of liking for targets were unaffected. In Experiment 2, target photographs were preceded by pleasant or unpleasant context photographs. An assimilation effect on target ratings was produced by unpleasant context, with targets rated lower for liking. Both pleasant and unpleasant context photographs affected viewing time and response time for targets. Overall, the results from both experiments show that the presence of an artwork that immediately precedes another artwork in a sequence can affect the processing of the subsequent artwork. This suggests that the positioning of artworks in sequences can produce context effects on art appreciation.

中文翻译：

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前置语境对审美偏好的影响

进行了两个实验，以检验连续情境对艺术照片喜好判断的影响。在实验1中，目标照片按顺序放在先于喜欢的上下文照片上。结果表明，在高度喜欢的上下文照片之前，目标的查看时间和响应时间会增加。但是，喜欢目标的评级不受影响。在实验2中，目标照片之前是令人愉快或不愉快的上下文照片。在不愉快的环境中对目标评级产生了同化作用，对目标的评级较低。愉悦和不愉快的背景照片都会影响目标的观看时间和响应时间。总体，这两个实验的结果表明，序列中紧接另一艺术品之前的艺术品的存在会影响后续艺术品的处理。这表明艺术品在序列中的定位可以对艺术品欣赏产生上下文影响。