Cultural variants may spread by being more appealing, more memorable, or less offensive than other cultural variants. Empirical studies suggest that such “emotional selection” is a force to be reckoned with in cultural evolution. We present a research paradigm that is suitable for the study of emotional selection. It guides empirical research by directing attention to the circumstances under which emotions influence the likelihood that an individual will influence another individual to acquire a cultural variant. We present a modeling framework to translate such knowledge into specific and testable predictions of population-level change. A set of already analyzed basic cases can serve as a toolbox.

中文翻译：

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使用模型从情感选择机制预测文化进化

与其他文化变体相比，文化变体可能更具吸引力，更令人难忘或更具攻击性，从而得以传播。实证研究表明，这种“情感选择”是文化进化中不可忽视的力量。我们提出了适合于情绪选择研究的研究范式。它通过将注意力转移到情绪会影响一个人影响另一个人获取文化变体的可能性的环境中来指导实证研究。我们提供了一个建模框架，可将此类知识转化为人口水平变化的特定且可测试的预测。一组已经分析过的基本案例可以用作工具箱。