Stereotype content researchers have grown accustomed to ask participants how ‘society’ views social groups to tap into culturally shared stereotype content and to reduce social desirability bias (J Person Soc Psychol, 82, 2002, 878). However, methodological and theoretical considerations raise questions about this common practice, and stereotype content researchers have also asked for participants' personal perspective on social groups in the past. Nonetheless, how and whether stereotype content model scores empirically differ as a function of the instructed perspective remains questionable and to date untested. Thus, we investigated whether and, if so, how stereotype content results are affected when instructing participants to evaluate social groups from society's versus their personal perspective. Across three experiments (Study 1: N = 301; Study 2: N = 126; Study 3: N = 1,221), latent mean comparisons indicated that results regarding stereotype content ratings are affected by the instructed perspective (society's vs. personal) contingent on the social group's location in the stereotype content space: Stereotype content ratings were more negative when participants were asked to provide society's perspective on social groups compared to their own perspective, but only on an already depreciated stereotype content dimension. The number of possible comparisons across experimental conditions was substantially reduced, since preconditions for these analyses were not met. Given our methodological and theoretical considerations and empirical corroborations that the instructed perspective does affect results, we encourage a discussion on how to best measure culturally shared stereotype content and propose aggregating stereotype content scores from participants' personal perspective to the cultural level.

中文翻译：

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“社会认为他们很冷漠和/或无能，但我没有。”：刻板印象的内容分级取决于指示和社交团体在刻板印象内容空间中的位置

刻板印象的内容研究人员已经习惯了问参与者“社会”如何看待社会群体，以利用文化上共享的刻板印象的内容并减少社会的期望偏差（J Person Soc Psychol，82，2002，878）。但是，从方法和理论上的考虑提出了有关这种常见做法的问题，并且刻板印象内容研究人员过去也曾要求参与者对社会群体的个人看法。然而，根据指导的观点，刻板印象内容模型的得分如何以及是否在经验上有所不同，这仍然值得怀疑，并且至今尚未得到测试。因此，我们调查了在指示参与者从社会视角与个人视角评估社会群体时，刻板印象内容的结果是否受到影响，以及是否受到影响。跨三个实验（研究1：N  = 301；研究2：N  = 126；研究3：N = 1,221），潜在的均值比较表明，关于刻板印象内容评级的结果受定型内容空间中社交群体位置的指示的观点（社会与个人）的影响：当要求参与者提供定型内容时，刻板印象的内容评级更为负面社会对社会群体的看法与他们自己的看法相比，只是在已经贬值的刻板印象内容维度上。由于不满足这些分析的前提条件，因此大大减少了整个实验条件下可能进行比较的次数。考虑到我们的方法论和理论上的考虑以及经验证明，指导的观点确实会影响结果，