Which attributes are the most important when buying a property? How much do individuals value energy efficiency? What discount rates do individuals employ when investing in energy efficiency and which factors influence them? This paper examines the results of a stated preference consumer survey undertaken in Slovenia in late 2017 to investigate these questions, also trying to answer how much the consumers are willing to consider future energy savings associated with the purchase of advanced home heating controls. The results show that energy efficiency as a decision-making attribute is very important for Slovenians, being the second most important after the property price. Females, environmentally aware and married individuals are more likely to value energy efficiency highly when buying a property. Interest in energy-efficient heating controls’ investment confirms the notion that people tend to discount the future benefits at 40%, on average, and give more importance to future energy savings when the investment cost is higher. Females favour higher implicit discount rates and shorter payback periods and therefore expect a higher return (energy savings) on the investment while people with higher education levels value future costs more and are willing to invest more due to the increased benefits of energy efficiency.

购买物业时，哪些属性最重要？个人对能源效率的评价是多少？个人在投资能源效率时采用什么折扣率？哪些因素会影响他们？本文研究了2017年底在斯洛文尼亚开展的一项明确的消费者偏好调查的结果，以调查这些问题，并试图回答多少消费者愿意考虑与购买高级家庭供暖控制器相关的未来节能措施。结果表明，能源效率作为决策属性对斯洛文尼亚人非常重要，是仅次于房价的第二大重要因素。女性，有环保意识的人和已婚人士在购买房屋时更有可能高度重视能源效率。人们对节能采暖控制设备的投资产生了兴趣，这证实了人们倾向于将未来收益平均折算为40％，并且当投资成本较高时，人们将更加重视未来的节能。女性倾向于较高的隐性折现率和较短的投资回收期，因此期望获得更高的投资回报（节能），而受过较高教育水平的人们则更加看重未来成本，并由于提高能效而愿意进行更多投资。