Labeling of genetically modified (GM) foods has increasingly become a topic at the consumer and policymaker level. Using an online survey that included a conjoint analysis experiment, consumer preference for GM labeling on both fresh tomatoes and tomato plants was evaluated. Retailer (farmers market, grocery stores, mass merchandisers) sales and quantity sold were simulated to examine the impact of introducing GM labeling as well as certified GM labeling. Results indicate that retailers can increase revenues via price increases associated with the introduction of GM labeling.

中文翻译：

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消费者对转基因番茄的偏好的市场模拟

转基因食品的标签越来越成为消费者和决策者层面的话题。使用包含联合分析实验的在线调查，评估了消费者对新鲜番茄和番茄植株上的GM标签的偏好。模拟了零售商（农民市场，杂货店，大宗商品销售商）的销售量和销售数量，以检验引入GM标签以及经过认证的GM标签的影响。结果表明，零售商可以通过引入GM标签带来的价格上涨来增加收入。