Novel product evaluations are challenging in that they occur under pre-use conditions in which users cannot rely on their past experiences with the product to determine its quality. The reported study explores the effects of innovation type and design simplicity level on novel interactive product evaluations. The results show that the type of innovation interacts with the visual simplicity level and affects one’s judgment about a product’s instrumental attributes, namely, its ease of use and functionality. While technology-based novel products are judged to be more innovative and more creative compared to design-based novel products when the designs are relatively simple, this trend shifts for complex designs where there is no significant difference between judgments of the two types of products. Finally, while innovativeness is a salient predictor for preference variance regardless of innovation type and design visual simplicity level, creativity is a predictor for preference variance of design-based innovation, when the design is relatively simple.

中文翻译：

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视觉设计对基于技术和基于设计的新型交互式产品评估的影响

新颖的产品评估具有挑战性，因为它们发生在使用前的条件下，即用户无法依靠他们过去的产品使用经验来确定产品的质量。报道的研究探讨了创新类型和设计简洁程度对新颖的交互式产品评估的影响。结果表明，创新的类型与视觉的简单程度相互作用，并影响人们对产品的工具属性（即其易用性和功能性）的判断。当设计相对简单时，与基于设计的新颖产品相比，基于技术的新颖产品被认为更具创新性和创造力，但是这种趋势会转变为复杂的设计，在这两种产品的判断之间没有显着差异。最后，