Cultural design is a behavior analysis–based cultural intervention that aims for cultural practices selection by way of short-term improvements in living conditions and that results in long-term culture survival. This article uses the cultural design concept to discuss the Bolsa Família Program’s potential and consequences. To this end, the text of laws, guidelines of the Ministry of Social Development and the Fight Against Hunger (MDS), and commentary on the creation and implementation of the program were examined. Then, the Bolsa Família Program was analyzed using the following analytical categories of cultural design: (a) prior environmental changes, (b) cultural practices, (c) consequences that maintain these cultural practices in the short term, and (d) long-term results of these cultural practices. The Bolsa Família Program facilitates selecting for the cultural practices targeted by the intervention through environmental changes that have immediate effects and long-term results favorable to beneficiaries. Thus, even with shortcomings in its operation, the Bolsa Família Program meets the requirements to be considered a cultural design strategy.

中文翻译：

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Bolsa Família 计划和文化设计：文化干预的行为解释

文化设计是一种基于行为分析的文化干预，旨在通过生活条件的短期改善来选择文化实践，并导致长期的文化生存。本文使用文化设计概念来讨论 Bolsa Família 计划的潜力和后果。为此，审查了法律文本、社会发展和抗击饥饿部 (MDS) 的指导方针以及对制定和实施该计划的评论。然后，使用以下文化设计分析类别对家庭补助计划进行了分析：(a) 先前的环境变化，(b) 文化习俗，(c) 在短期内维持这些文化习俗的后果，以及 (d) 长期这些文化习俗的长期结果。Bolsa Família 计划通过对受益人产生直接影响和长期结果的环境变化促进选择干预所针对的文化实践。因此，即使在其运作中存在缺陷，Bolsa Família 计划也符合被视为文化设计策略的要求。