This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

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COVID-19之后的电子旅游：呼吁进行变革性研究

这篇观点文章认为，新型冠状病毒COVID-19的影响要求进行变革性的电子旅游研究。我们正处在十字路口，一条道路将我们带到了危机之前的电子旅游领域，而另一条道路则具有改变电子旅游业的潜力。为了实现这一潜力，电子旅游研究需要挑战现有的范式，并严格评估其本体论和认识论基础。考虑到重新思考当代科学，增长和技术范式的最重要意义，我们提出了六个支柱，以指导学者们通过他们的研究来努力改变电子旅游业，包括历史性，反思性，公平性，透明度，多元化和创造力。我们在结束本文时呼吁电子旅游研究界接受变革性研究。