Entrepreneurship has become the crucial subject of discussion among social and economic development specialists as the key to solving problems and reducing obstacles to human development. On the other hand, marketing is also considered as a main factor for entrepreneurial businesses’ survival and progress. Thus, low marketing skills in small businesses often lead to lower performance levels and higher risk failures. The present study aimed to identify and analyze the marketing activities among rural women entrepreneurs. This research was conducted using a survey method among women entrepreneurs who were the members of agricultural development specialized holding companies in Fars province, Iran. A random sampling method was used to select 307 rural entrepreneurial women. According to the findings, marketing methods such as face-to-face advertising, making phone calls, participating in exhibitions, and sending text messages by women entrepreneurs are widely used. In applying the marketing methods, paying attention to the components of the marketing mix, and applying marketing strategy, women entrepreneurs in Marvdasht had the highest score. The entrepreneurial women in Marvdasht are more risk-takers, who use both marketing methods and strategies more often than women in other cities of Fars. Finally, some suggestions were presented to improve women entrepreneurs’ marketing activities.

创业精神已成为社会和经济发展专家讨论的关键主题，是解决问题和减少人类发展障碍的关键。另一方面，营销也被认为是创业企业生存和进步的主要因素。因此，小型企业的营销技巧低下通常会导致较低的绩效水平和较高的风险失败率。本研究旨在确定和分析农村女企业家的营销活动。这项研究是采用调查方法对伊朗法尔斯省农业发展专门控股公司的女企业家进行调查的。采用随机抽样方法选择了307名农村创业妇女。根据调查结果，诸如面对面广告，女企业家拨打电话，参加展览和发送短信的方法被广泛使用。在应用营销方法，关注营销组合的组成部分以及应用营销策略时，Marvdasht的女企业家得分最高。Marvdasht中的企业家女性比其他Fars其他城市的女性更倾向于冒险，她们更经常使用营销方法和策略。最后，提出了一些改善女企业家营销活动的建议。Marvdasht中的企业家女性比其他Fars其他城市的女性更倾向于冒险，她们更经常使用营销方法和策略。最后，提出了一些改善女企业家营销活动的建议。Marvdasht中的企业家女性比其他Fars其他城市的女性更倾向于冒险，她们更经常使用营销方法和策略。最后，提出了一些改善女企业家营销活动的建议。