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Assuming corporate responsibilities in lawless situations: case study of a news media organization
Asian Journal of Business Ethics ( IF 1.9 ) Pub Date : 2016-02-23 , DOI: 10.1007/s13520-016-0057-3
Kunal Kamal Kumar , Sushanta Kumar Mishra

Corporate responsibility is considered the “epitome of corporate ethics.” In “the balanced concept of the firm,” a corporation is seen as a moral agent that has a balanced approach to managing three interrelated and equally important responsibilities viz. economic, social, and environmental. The case study aims to advance our understating of the “triple bottom line approach to CSR” by showing how a news media organization committed itself to dispensing its corporate responsibilities despite facing lawless situations. Through a detailed study of organizational records and interviews with the top management of the organization, we found that Prabhat Khabar could reap rich benefits for its stakeholders by engaging in role-related work (i.e., performing journalistic duties) and following business practices that were innovative, contextually appropriate, and ethically correct. As Prabhat Khabar’s growth happened in a market that was adverse to business activities, we believe that its story would act as a role model function of corporate conduct in emerging economies. Moreover, it would help organizations understand how to commit themselves to corporate responsibilities in unfavourable circumstances.

中文翻译:

在违法情况下承担企业责任:新闻媒体组织的案例研究

公司责任被视为“公司道德的信奉者”。在“公司的平衡概念”中,公司被视为道德代理,它具有平衡的方法来管理三个相互关联且同等重要的责任。经济,社会和环境。该案例研究旨在通过展示新闻媒体组织在面对无法无天的情况下如何致力于履行其企业责任,来提高我们对“企业社会责任的三重底线方法”的低估。通过对组织记录的详细研究和与组织最高管理层的访谈,我们发现Prabhat Khabar可以通过从事与角色相关的工作(即执行新闻职责)并遵循创新的业务实践,为其利益相关者获得丰厚的收益。 ,在上下文上适当且在道德上正确。由于Prabhat Khabar的增长发生在不利于商业活动的市场中,因此我们认为其故事将成为新兴经济体公司行为的榜样。而且,它将帮助组织了解在不利的情况下如何承担公司责任。
更新日期:2016-02-23
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