According to the manufacturer-leading dual-channel supply chain return problem, a linear demand function considering the change rate of product interaction between the two channels and the change rate of market demand on the return price was established. Under the premise of no cross-return, this paper analyzes the changes of the optimal profit value of the manufacturer, retailer, and supply chain of the dual-channel supply chain in the context of centralized and decentralized decision-making and through the establishment of the price discount decision model and compensation strategy to coordinate the whole supply chain profit. This paper has shown that the use of the price discount decision model and compensation policy model could make the whole supply chain profit optimum value in decentralized decision-making situations equal to profit optimum value in the centralized decision-making situations, and price discount model could make manufacturers better to maximize profit considering the same return scenario, and that compensation policy model could be more helpful to maximize profits for retailers.

中文翻译：

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领先制造商的双渠道供应链的退货决策模型

根据制造商主导的双渠道供应链退货问题，建立了考虑两个渠道之间产品相互作用的变化率和市场需求对退货价格的变化率的线性需求函数。在没有交叉收益的前提下，本文通过集中决策和分散决策的方法，分析了双渠道供应链中制造商，零售商和供应链的最优利润价值的变化。价格折扣决策模型和补偿策略来协调整个供应链的利润。