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Effect of Release Timing of App Innovations based on Mobile Platform Innovations
Journal of Management Information Systems ( IF 7.7 ) Pub Date : 2020-10-01 , DOI: 10.1080/07421222.2020.1831763
Franck Soh 1 , Varun Grover 2
Affiliation  

ABSTRACT This study focuses on app innovations based on mobile platform innovations (MPIs), examining how app developers can time the app innovations release to best leverage MPIs and increase app financial performance. We suggest that the performance is contingent on the adoption curve of mobile platform generations and the level of backward compatibility of the MPIs. We find support for our hypotheses after analyzing 1,213 MPI-based app innovations on the iOS mobile platform ecosystem. The main theoretical contribution of this study, supported empirically, is to better understand the role of the platform generation adoption curve and MPIs’ level of backward compatibility in the assessment of the effect of MPI-based app innovation release timing on complementor’s performance. We encourage third-party developers to create MPI-based app innovations more prominently and release them early during the growth stage of the adoption curve while prioritizing MPIs with no backward compatibility.

中文翻译:

基于移动平台创新的应用创新发布时机的影响

摘要 本研究侧重于基于移动平台创新 (MPI) 的应用程序创新,研究应用程序开发人员如何安排应用程序创新发布的时间,以最好地利用 MPI 并提高应用程序财务绩效。我们建议性能取决于移动平台世代的采用曲线和 MPI 的向后兼容性水平。在分析了 iOS 移动平台生态系统上 1,213 个基于 MPI 的应用程序创新后,我们找到了对我们假设的支持。本研究的主要理论贡献是在实证支持下,更好地理解平台代采用曲线和 MPI 的向后兼容性水平在评估基于 MPI 的应用程序创新发布时间对互补者性能的影响中的作用。
更新日期:2020-10-01
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