The 2020 quarantine demonstrated that online food purchase has become one of the main protagonists of the pandemic. The present study valued the Internet as a mediator between producers and consumers with the power to create new demand for Romanian traditional food during the COVID-19 crisis. Authors aimed at carrying out an exploratory research about the online purchase of traditional foods (TFs). Within this context, the study, firstly, outlines the meaning of traditional foods in the Romanian consumers’ minds and, secondly, it identifies the variables that can predict the preference for the online purchase of TFs during the COVID-19 pandemic. An online survey was carried out to investigate the Romanian consumers’ perceptions (n = 223) of TFs and online purchase of TFs during the COVID-19 pandemic. Binary logistic regression tested the relationship between the preference for the online purchase of TFS (vs. in-store) and seven perceived characteristics of TFs. Results show that the preference for the online purchase of TFs during the COVID-19 pandemic can be predicted by five variables—“TFs taste”; “Effect of TFs consumption on health during the COVID-19 pandemic”; “Effect of online TFs purchase on health during the COVID-19 pandemic”; “How cheap/expensive is to buy TFS online during the COVID-19 pandemic”; and “Easiness to purchase TFS online during the COVID-19 pandemic”. It was concluded that TFs have to claim their place within this digitized landscape by finding the balance between old and new, between preferences for foods taste passed through generations and new life lifestyles at 5G speed.

中文翻译：

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单击按钮即可购买传统食品：在 COVID-19 大流行期间在线购买罗马尼亚传统食品的偏好

2020年的隔离表明，在线食品购买已成为大流行的主要主角之一。本研究将互联网视为生产者和消费者之间的中介，它有能力在 COVID-19 危机期间创造对罗马尼亚传统食品的新需求。作者旨在对在线购买传统食品 (TF) 进行探索性研究。在此背景下，该研究首先概述了罗马尼亚消费者心目中传统食品的含义，其次，它确定了可以预测 COVID-19 大流行期间在线购买 TF 偏好的变量。进行了一项在线调查，以调查在 COVID-19 大流行期间罗马尼亚消费者对 TF 和在线购买 TF 的看法（n = 223）。二元逻辑回归测试了在线购买 TFS（与店内）的偏好与 TF 的七个感知特征之间的关系。结果表明，在 COVID-19 大流行期间对在线购买 TFs 的偏好可以通过五个变量来预测——“TFs 口味”；“在 COVID-19 大流行期间食用 TF 对健康的影响”；“在 COVID-19 大流行期间在线 TF 购买对健康的影响”；“在 COVID-19 大流行期间在线购买 TFS 有多便宜/多贵”；和“在 COVID-19 大流行期间轻松在线购买 TFS”。得出的结论是，TF 必须通过在新旧之间、世代相传的食物口味偏好和 5G 速度下的新生活方式之间找到平衡，在这个数字化景观中占据一席之地。