Purpose

Information on scales for measuring dimensions related to consumer concerns over production processes is scarce in the literature. The purpose of this study was to develop a more comprehensive scale for measuring concern over the production process (CPP).

Design/methodology/approach

The authors derive the concept based on the results of a bibliographic review, existing certification criteria, an interview with five experts and two consumer focus groups. The authors interviewed 725 frequent beef meat consumers to test the scale.

Findings

Statistical tests and purification yielded a final scale with 18 items and six latent variables: animal welfare, traceability, social responsibility, environmental responsibility, legality and sanitation in slaughterhouses. The authors confirmed the nomological validity of the instrument using product involvement as an antecedent construct and attitude related to sustainable consumption as a consequent of CPP.

Research limitations/implications

The research results may lack generalisability. New research avenues are suggested for testing the scale in other cultural contexts and with different groups of consumers and food types.

Practical implications

This study provides insights for cattle ranchers, the industry and the retail sector in formulating communication strategies and product/brand positioning in response to consumer concerns about the production process.

Originality/value

There is no study at present that fully addresses the use of a scale to measure dimensions of production processes. The creation of the CPP scale is a relevant academic contribution that aids in assessing the influence of the environmental dimension in conjunction with other essential constructs.

中文翻译：

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衡量消费者对牛肉良好做法和可持续生产过程的看法

目的

在文献中缺乏用于测量与消费者对生产过程的关注有关的尺寸的标度信息。这项研究的目的是开发一个更全面的量表来衡量对生产过程（CPP）的关注。

设计/方法/方法

作者根据书目审查的结果，现有的认证标准，五位专家和两个消费者关注小组的访谈得出了这个概念。作者访问了725个经常食用牛肉的消费者，以测试量表。

发现

统计测试和纯化得出最终规模，其中包括18个项目和六个潜在变量：动物福利，可追溯性，社会责任，环境责任，合法性和屠宰场的卫生条件。作者通过产品参与作为一种先行的构架，并根据CPP的结果与可持续消费有关的态度，证实了该仪器在法律上的有效性。

研究局限/意义

研究结果可能缺乏普遍性。建议采用新的研究途径，以在其他文化背景下以及在不同类别的消费者和食物类型下测试这种规模。

实际影响

这项研究为牧场主，行业和零售部门提供了见解，以制定沟通策略和产品/品牌定位，以应对消费者对生产过程的担忧。

创意/价值

目前尚无研究完全涉及使用规模来衡量生产过程的规模。CPP量表的创建是一项相关的学术贡献，有助于与其他基本构造一起评估环境影响。