ABSTRACT

The article analyses the motivations for participating in collaborative digital platforms in Europe. From the duality of roles approach, the motivations of European obtainers and providers are studied, with special emphasis on the role played by occupational status. For that purpose, a pan-European sample of 14,050 citizens from 28 countries is investigated and a quantitative data analysis is applied through a system of structural equations. Regarding overall motivations, the research has identified that economic and usefulness motivations predict the obtaining of goods and services through collaborative platforms. In the case of provision, utility motivations are complemented by other pro-social predictors, such as the possibility of non-monetary exchanges. In addition, the occupational status of the individuals significantly determines their key motivations. Self-employed individuals are essentially motivated by price and novelty in explaining when they consider becoming obtainers. In contrast, managers are more motivated by convenience. In addition, self-employed individuals will be more likely to provide resources on collaborative platforms for non-monetary exchange reasons. Managerial implications of these results are also discussed.

摘要

本文分析了参与欧洲协作数字平台的动机。从角色的二元性方法，研究了欧洲获得者和提供者的动机，特别强调了职业地位所起的作用。为此，对来自 28 个国家的 14,050 名公民的泛欧样本进行了调查，并通过结构方程系统应用了定量数据分析。关于整体动机，研究发现经济和有用性动机可以预测通过协作平台获得商品和服务。在提供的情况下，效用动机得到其他亲社会预测因素的补充，例如非货币交换的可能性。此外，个人的职业地位在很大程度上决定了他们的主要动机。自雇人士在解释何时考虑成为获得者时，主要受价格和新颖性的驱使。相比之下，管理者更倾向于方便。此外，个体经营者更有可能出于非货币交换的原因在协作平台上提供资源。还讨论了这些结果的管理意义。