We reflect on two museum visiting experiences that adopted the strategy of interpersonalization in which one visitor creates an experience for another. In the Gift app, visitors create personal mini-tours for specific others. In Never let me go, one visitor controls the experience of another by sending them remote instructions as they follow them around the museum. By reflecting on the design of these experiences and their deployment in museums we show how interpersonalization can deliver engaging social visits in which visitors make their own interpretations. We contrast the approach to previous research in customization and algorithmic personalization. We reveal how these experiences relied on intimacy between pairs of visitors but also between visitors and the museum. We propose that interpersonalization requires museums to step back to make space for interpretation, but that this then raises the challenge of how to reintroduce the museum's own perspective. Finally, we articulate strategies and challenges for applying this approach.

中文翻译：

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人际化的亲密博物馆体验

我们对两种博物馆参观体验进行了反思，这些体验采用了人际交往的策略，其中一位游客为另一位游客创造了一种体验。在“礼物”应用中，访问者可以为特定的其他人创建个人迷你旅行。在“永不放手”中，一个参观者通过在博物馆周围跟随他们发送远程指示来控制另一个参观者的体验。通过反思这些体验的设计及其在博物馆中的部署，我们展示了人际关系如何能够提供吸引人的社交访问，从而使参观者可以做出自己的解释。我们将这种方法与以前在定制和算法个性化方面的研究进行了对比。我们将揭示这些体验如何依赖成对的访客之间以及访客与博物馆之间的亲密关系。我们建议人际关系化要求博物馆退后一​​步，为阐释留出空间，但这又给如何重新介绍博物馆自身的观点提出了挑战。最后，我们阐明了应用此方法的策略和挑战。