Purpose

The purpose of this paper is to derive the relationship between color schemes and emotion to serve for designers and consumers.

Design/methodology/approach

The three attributes of hue, brightness and saturation of the selected sample color are analyzed, and the Semantic Differential (SD) method is used for the emotional evaluation of color schemes, and data obtained from the emotional evaluation of color schemes is analyzed by using Excel software for mean statistics and SPSS software for factor analysis and cluster analysis.

Findings

From the results of the factor analysis, three main factors that affect the feeling of the color scheme can be extracted: “personality”, “gender” and “fashion”. Color emotions can be achieved by changing the level of color saturation and brightness, the cold and warmth of the hue and the way of color combination.

Research limitations/implications

Since it takes a long time to fill out the questionnaire, the number of valid questionnaires collected is a little less and the research data is limited. In addition, some problems are not taken into account such as geography and so on, so the results of the statistical analysis are not very precise and further research is needed.

Practical implications

It can provide information of emotional color schemes for designers and consumers, and based on the SD method, an emotional color matching questionnaire is designed and statistical analysis is conducted to establish the relationship between emotion and color schemes.

Originality/value

Based on the fashion color sample and color harmony theory, the color matching rules and color matching schemes are designed independently.

中文翻译：

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基于2019年时尚色彩的多色情感研究

目的

本文的目的是推导配色方案与情感之间的关系，以为设计师和消费者服务。

设计/方法/方法

分析所选样本颜色的色相，亮度和饱和度这三个属性，并使用语义差分（SD）方法对配色方案进行情感评估，并使用Excel分析从配色方案的情感评估中获得的数据用于均值统计的软件和用于因子分析和聚类分析的SPSS软件。

发现

从因素分析的结果中，可以得出影响配色方案感觉的三个主要因素：“个性”，“性别”和“时尚”。可以通过更改色彩饱和度和亮度，色调的冷淡和温暖以及色彩组合的方式来获得色彩情感。

研究局限/意义

由于填写调查表需要很长时间，因此收集到的有效调查表数量会少一些，并且研究数据有限。另外，由于没有考虑诸如地理等问题，因此统计分析的结果不是很精确，需要进一步研究。

实际影响

它可以为设计师和消费者提供情感配色方案的信息，并基于SD方法，设计了一种情感配色问卷，并进行了统计分析，以建立情感与配色之间的关系。

创意/价值

基于时尚色彩样本和色彩和谐理论，分别设计了色彩匹配规则和色彩匹配方案。