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Drivers of Supplier Participation in Ride-Hailing Platforms
Journal of Management Information Systems ( IF 5.9 ) Pub Date : 2020-07-02 , DOI: 10.1080/07421222.2020.1790177
Soo Jeong Hong 1 , Johannes M. Bauer 2 , Kwangjin Lee 1 , Nelson F. Granados 1
Affiliation  

ABSTRACT Ride-hailing platforms such as Uber offer service suppliers more flexible work conditions but lower security than permanent jobs. This study examines the preferences of ride-hailing drivers when they are offered contract and platform design options related to flexibility, financial security, and information features. The sample design and the discrete choice experiment approach we use permit the exploration of differences in the preferences of sub-groups of suppliers, including active and inactive drivers, drivers with and without other jobs, and those who multi-home. We find that the utility and willingness of drivers to work for ride-hailing platforms generally increase when the ride-hailing company provides a minimum wage guarantee, a company-sponsored benefit plan, and information features that protect drivers’ privacy and allow them to screen for undesired passengers. These attributes are important enough for drivers so that they are willing to sacrifice scheduling flexibility by committing to minimum working hours in exchange for those attributes. We identified significant heterogeneity in driver preferences. For drivers with a primary job or jobs other than ride-hailing, the perception of working conditions in the primary job affects their willingness to restart ride-hailing services. Preferences also vary depending on whether a driver participates in one or more platforms. These results suggest that offering a menu of contract options could provide novel tools for ride-hailing companies to improve the stability and predictability of supply. It may also alleviate some of the concerns about driver working conditions that have led to increasing calls for the regulation of ride-hailing services to protect drivers.

中文翻译:

供应商参与打车平台的驱动因素

摘要 Uber 等叫车平台为服务供应商提供了更灵活的工作条件,但安全性低于固定工作。本研究调查了网约车司机在获得与灵活性、财务安全和信息功能相关的合同和平台设计选项时的偏好。我们使用的样本设计和离散选择实验方法允许探索供应商子组的偏好差异,包括活跃和不活跃的司机、有和没有其他工作的司机,以及多户家庭的司机。我们发现,当网约车公司提供最低工资保障、公司赞助的福利计划、以及保护驾驶员隐私并允许他们筛查不受欢迎的乘客的信息功能。这些属性对于司机来说足够重要,以至于他们愿意通过承诺最少的工作时间来换取这些属性来牺牲调度灵活性。我们发现了驾驶员偏好的显着异质性。对于从事网约车以外的主要工作的司机来说,对主要工作的工作条件的看法会影响他们重新启动网约车服务的意愿。偏好还取决于司机是否参与一个或多个平台。这些结果表明,提供合同选项菜单可以为网约车公司提供新的工具,以提高供应的稳定性和可预测性。
更新日期:2020-07-02
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