The increased manure produced in animal husbandry, especially in beef cattle farming, pose a great threat to the environment. Resource utilization of the manure is an effective way to solve the problem and is conducive to the sustainable development of animal husbandry. Based on the theory of planned behavior, this paper attempts to construct a model of farmers' willingness to utilize livestock manure from behavioral attitude, subjective norm and cognitive behavioral control, and makes an empirical test through a questionnaire on beef cattle farmers. As the findings show, farmers' behavioral attitude, subjective norm and cognitive behavioral control have a significantly positive impact on the resource utilization of the manure. Among them, behavioral attitude exerts the greatest impact, followed by cognitive behavioral control and subjective norm. Farmers surveyed share almost the same attitude towards the effects of resource utilization, who may actively or passively take into consideration the corresponding economic, social and ecological benefits. The pressure from the government plays an important role in farmers' subjective norm, while less pressure comes from village cadres and neighbors. Finally, time or labor endowment and economic strength are the core constraints on the resource utilization of livestock manure by farmers, with relatively little constraint on skill acquisition.

畜牧业，特别是肉牛饲养业产生的肥料增加，对环境构成了巨大威胁。粪便资源化利用是解决问题的有效途径，有利于畜牧业的可持续发展。本文基于计划行为理论，试图从行为态度，主观规范和认知行为控制等方面构建农民利用牲畜粪便的意愿模型，并通过问卷调查对肉牛农民进行了实证检验。结果表明，农民的行为态度，主观规范和认知行为控制对粪便资源利用具有显着的积极影响。其中，行为态度影响最大，其次是认知行为控制和主观规范。接受调查的农民对资源利用的影响几乎持相同的态度，他们可以主动或被动地考虑相应的经济，社会和生态效益。来自政府的压力在农民的主观规范中起着重要作用，而来自村干部和邻居的压力则较小。最后，时间或劳动力end赋和经济实力是农民对畜禽粪便资源利用的核心制约因素，对技能获取的制约相对较小。来自政府的压力在农民的主观规范中起着重要作用，而来自村干部和邻居的压力则较小。最后，时间或劳动力end赋和经济实力是农民对畜禽粪便资源利用的核心制约因素，对技能获取的制约相对较小。来自政府的压力在农民的主观规范中起着重要作用，而来自村干部和邻居的压力则较小。最后，时间或劳动力end赋和经济实力是农民对畜禽粪便资源利用的核心制约因素，对技能获取的制约相对较小。