Social farming helps mountain farms to deal with current socioeconomic challenges that threaten the cultural identity and traditions of mountain areas. It is an innovative bottom-up initiative that addresses societal needs and complements institutionalized social services. In the north Italian province of South Tyrol, social farming is mainly implemented by women farmers offering educational services on their farms. This paper examines how these activities influence the transmission and transformation of (agri)-cultural values of mountain farming in South Tyrol. Data were extracted from a 2017 online survey among farmers who offered educational services in this province. The results demonstrate that farms offering these services are distributed throughout the whole region. Through the variety of topics included in their lessons, farmers have a key role in transmitting (agri)-cultural values and traditions to nonfarmers. Although farm-based educational services in general may increase a farm's income, the results show that they contribute little to the economic viability of the farm. Nevertheless, these services provide an interesting field of action, where all family members can share ideas and interact with children, teachers, and parents. In parallel to cultural transmission, farm-based educational services can therefore transform traditional (agri)-cultural values in family farms, shifting from traditionally patriarchal values. Women farmers, in particular, gain an opportunity to acquire new skills and a personal income, independent of agricultural production. Therefore, the provision of these services contributes to the social sustainability of family farms.

中文翻译：

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山地农业的传播和转化（农业）文化价值：南蒂罗尔以农场为基础的教育服务

社会农业帮助山区农场应对当前威胁山区文化特性和传统的社会经济挑战。这是一项自下而上的创新举措，旨在解决社会需求并补充制度化的社会服务。在意大利北部的南蒂罗尔省，社会农业主要由在农场提供教育服务的女性农民实施。本文研究了这些活动如何影响南蒂罗尔山区农业（农业）文化价值的传播和转化。数据来自 2017 年对该省提供教育服务的农民的在线调查。结果表明，提供这些服务的农场分布在整个地区。通过课程中包含的各种主题，农民在向非农民传播（农业）文化价值观和传统方面发挥着关键作用。虽然总体上以农场为基础的教育服务可以增加农场的收入，但结果表明它们对农场的经济可行性贡献很小。尽管如此，这些服务提供了一个有趣的行动领域，所有家庭成员都可以在这里与孩子、老师和家长分享想法并互动。因此，在文化传播的同时，以农场为基础的教育服务可以转变家庭农场的传统（农业）文化价值观，从传统的父权制价值观转变。女性农民尤其有机会获得新技能和个人收入，而不受农业生产的影响。因此，提供这些服务有助于家庭农场的社会可持续性。