People in the mountainous regions of Georgia have embraced new development pathways in recent years. Residents are taking advantage of the area's rapid increase in tourism, as settlements on the Caucasus Mountain slopes constitute some of the most visited tourist destinations in the country. The specific objective of this study was to determine whether the long-standing tradition of Georgian hospitality has sustained its cultural identity or has been commodified under accelerated tourism development. A grounded theory approach was used as a theoretical basis to explore primary findings. Empirical data were collected through interviews, participant observation, and guest reviews from the website booking.com. Texts were processed using qualitative data analysis software. The open-coded narratives revealed new forms of Georgian hospitality in guesthouse services amid waves of commodification of guest–host relationships. Maintenance of deeply rooted traditional behavior of the host communities under rapidly increasing tourism constitutes a firm foundation for sustainable development.

中文翻译：

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传统的格鲁吉亚款待是否在旅游业发展下得以延续？

近年来，格鲁吉亚山区的人们已经接受了新的发展道路。居民正在利用该地区旅游业的快速增长，因为高加索山坡上的定居点是该国访问量最大的旅游目的地。本研究的具体目标是确定格鲁吉亚的悠久好客传统是否维持了其文化特征，或者是否在加速的旅游业发展下被商品化。扎根理论方法被用作探索主要发现的理论基础。实证数据是通过访谈、参与者观察和来自 Booking.com 网站的客人评论收集的。使用定性数据分析软件处理文本。在房客与主人关系商品化的浪潮中，开放编码的叙述揭示了格鲁吉亚在宾馆服务中的新形式的热情好客。在旅游业快速增长的情况下，保持东道社区根深蒂固的传统行为是可持续发展的坚实基础。