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The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device Platforms
Business & Information Systems Engineering ( IF 7.4 ) Pub Date : 2020-01-29 , DOI: 10.1007/s12599-020-00629-0
Benedict Bender

Digital software platforms allow third parties to develop applications and thus extend their functionality. Platform owners provide platform boundary resources that allow for application development. For developers, platform integration, understood as the employment of platform resources, helps to realize application functionality effectively. Simultaneously, it requires integration effort and increases dependencies. Developers are interested to know whether integration contributes to success in hypercompetitive platform settings. While aspects of platform participation have been studied, research on a comprehensive notion of integration and related implications are missing. By proposing a platform integration model, this study supports a better understanding of integration. Concerning dynamics related to integration, effects were tested using information from over 82,000 Apple AppStore applications. Regression model analysis reveals that application success and customer satisfaction is positively influenced by platform integration. To achieve superior results, developers should address multiple aspects of integration, such as devices, data, the operating system, the marketplace as well as other applications, and provide updates. Finally, the study highlights the importance for all platform participants and their possibilities to employ integration as a strategic instrument.

中文翻译:

集成对移动设备平台中应用程序成功和客户满意度的影响

数字软件平台允许第三方开发应用程序,从而扩展其功能。平台所有者提供允许应用程序开发的平台边界资源。对于开发者来说,平台整合,理解为平台资源的使用,有助于有效实现应用功能。同时,它需要集成工作并增加依赖性。开发人员有兴趣了解集成是否有助于在竞争激烈的平台环境中取得成功。虽然已经研究了平台参与的各个方面,但缺少对整合的综合概念和相关影响的研究。通过提出平台集成模型,本研究支持更好地理解集成。关于与整合相关的动态,使用来自超过 82,000 个 Apple AppStore 应用程序的信息对效果进行了测试。回归模型分析表明,应用程序成功和客户满意度受到平台集成的积极影响。为了获得卓越的结果,开发人员应该解决集成的多个方面,例如设备、数据、操作系统、市场以及其他应用程序,并提供更新。最后,该研究强调了所有平台参与者的重要性以及他们将整合用作战略工具的可能性。例如设备、数据、操作系统、市场以及其他应用程序,并提供更新。最后,该研究强调了所有平台参与者的重要性以及他们将整合用作战略工具的可能性。例如设备、数据、操作系统、市场以及其他应用程序,并提供更新。最后,该研究强调了所有平台参与者的重要性以及他们将整合用作战略工具的可能性。
更新日期:2020-01-29
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