Although the innovative designs deliver, superior customer value has long been noted. However, the emotional experience of innovative products brings remains mostly unknown. This work focuses on two kinds of innovative products: function innovation (FI) and design innovation (DI), to uncover the mystery of the emotional experience, these two types of innovative designs bring. Participants in Study 1 were required to subjectively report their practical, emotional experience of the two kinds of innovative designs. The result showed that the emotional experience of innovation products might be a mixture of emotionality. Also, FI and DI products may cause different emotional experiences performance. Multidimensional scaling was employed in Study 2 to simplify the dimensions of these reported emotions to investigate the difference of emotion dimensions distribution that FI and DI brings. The results showed that DI products mainly reflected strong arouse than FI in positive emotions. However, DI product brings more negative emotions than positive emotions. Whereas, FI product did not show the quantitative differences between positive and negative emotions. In Study 3, the difference between FI and DI in emotion intensity was investigated, and the result indicates that both FI and DI products can bring high‐intensity positive emotion. However, the DI brings higher intensity negative emotion and lower intensity positive emotion than FI. These studies demonstrate the first direct evidence of the essence of the difference between FI and DI emotion experience and suggest possible guidance for consumers to avoid the effect of the emotions when choosing innovative products.

中文翻译：

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寻找跨类别创新产品的情感体验

尽管提供了创新的设计，但长期以来就已注意到了卓越的客户价值。但是，创新产品带来的情感体验仍然未知。这项工作着眼于两种创新产品：功能创新（FI）和设计创新（DI），这两种创新设计带来了揭开情感体验之谜的神秘感。研究1的参与者必须主观地报告他们对两种创新设计的实际情感体验。结果表明，创新产品的情感体验可能是情感的混合体。此外，FI和DI产品可能会导致不同的情感体验表现。研究2中采用多维标度来简化这些报告的情绪的维度，以调查FI和DI带来的情绪维度分布的差异。结果表明，DI产品在积极情绪上主要表现出比FI强的作用。但是，DI产品带来的负面情绪多于正面情绪。而FI产品未显示出正面和负面情绪之间的数量差异。在研究3中，调查了FI和DI在情绪强度上的差异，结果表明FI和DI产品均可带来高强度的积极情绪。但是，与FI相比，DI带来更高强度的负面情绪和更低强度的正面情绪。