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Green With Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising
Clothing and Textiles Research Journal ( IF 2.4 ) Pub Date : 2020-11-06 , DOI: 10.1177/0887302x20968821 Bin Shen 1 , Yana Kim 1
Clothing and Textiles Research Journal ( IF 2.4 ) Pub Date : 2020-11-06 , DOI: 10.1177/0887302x20968821 Bin Shen 1 , Yana Kim 1
Affiliation
This study examines how fear appeals (moderate vs. high) and temporal frames (proximal vs. distal) interactively influenced consumers' attitude and purchase intention in the framework of eco-friend...
中文翻译:
绿色恐惧:环保服装广告中的恐惧诉求和时间框架
本研究考察了恐惧诉求(中等与高)和时间框架(近端与远端)如何在生态友好的框架下交互影响消费者的态度和购买意愿……
更新日期:2020-11-06
中文翻译:
绿色恐惧:环保服装广告中的恐惧诉求和时间框架
本研究考察了恐惧诉求(中等与高)和时间框架(近端与远端)如何在生态友好的框架下交互影响消费者的态度和购买意愿……