As nodes have limited resources in the socially aware networks, they will have strong selfish behaviors, such as not forwarding messages and losing packets, which will lead to poor network performance. Thus, an equivalent-exchange-based data forwarding incentive scheme (EEIS) will be proposed in this paper. It is main that messages forwarding will be abstracted into a transaction in EEIS. The buyer and seller respectively make a price about the message according to its own resource state and negotiate twice the pricing both side until they agree, then the buyer will send the message and pay a certain virtual currency to the seller. Otherwise, the next message will continue to be traded. Meanwhile, both parties’ resource status, wealth status and the price of messages must be open and transparent to prevent the nodes from making false pricing during the transaction. Ultimately, the experimental results show the delivery ratio about messages is improved significantly and verify the effectiveness of EEIS.

由于节点在具有社交意识的网络中资源有限，因此它们将具有很强的自私行为，例如不转发消息和丢失数据包，这将导致网络性能下降。因此，本文将提出基于等价交换的数据转发激励方案（EEIS）。消息转发将被抽象为EEIS中的事务是主要的。买主和卖主根据自己的资源状态分别为消息定价，双方协商两次定价直到双方同意为止，然后买主将发送消息并向卖主支付一定的虚拟货币。否则，下一条消息将继续被交易。同时，双方的资源状况 财富状态和消息的价格必须公开透明，以防止节点在交易期间进行错误的定价。最终，实验结果表明，有关邮件的传递比率得到了显着提高，并证明了EEIS的有效性。