Households reduced their electricity use the most when they learnt both that they were using more energy than their neighbours and that energy conservation was socially approved. This suggests that efforts to use social information to nudge conservation should combine different types of social feedback to maximize impact.

中文翻译：

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结合其他人的能源使用信息和他们对节能的认可，可以促进节能行为

当家庭了解到自己所消耗的能源比邻居多，并且节能得到社会认可时，他们的用电量减少最多。这表明利用社会信息推动保护的努力应结合不同类型的社会反馈，以最大程度地发挥影响。