Mobile-based advisory services have significant benefits, including access to agricultural information, knowledge sharing, meteorological information, marketing-related information, and financial services for smallholder farmers. This study aimed to assess farmers’ information behavior regarding mobile-based advisory services and how farmers with different characteristics and attitudes access and adopt information. Data were collected from 382 farmers in Dakhalia governorate, Egypt. The most frequently received information was related to best agricultural practices, weather forecasts, seed varieties and treatment, and water management. Cluster analysis revealed that 47% of the farmers had low information behavior. Seventy-one of the respondents had a favorable attitude toward information retrieval from mobile agricultural services. The information behavior groups of the farmers significantly differed in education, farm size, diversity of agricultural production, and attitude regarding trust and quality of the information provided. Information behavior among farmers has useful implications for policymakers in supporting the long-term benefits of mobile-based advisory services.

基于移动的咨询服务具有显着的优势，包括获得农业信息，知识共享，气象信息，与市场有关的信息以及小农户的金融服务。这项研究旨在评估农民基于移动咨询服务的信息行为，以及具有不同特征和态度的农民如何获取和采用信息。数据来自埃及达卡利亚省的382位农民。最常收到的信息与最佳农业实践，天气预报，种子品种和处理以及水管理有关。聚类分析表明，47％的农民信息水平低。71位受访者对从移动农业服务中检索信息持积极态度。农民的信息行为群体在教育程度，农场规模，农业生产的多样性以及对所提供信息的信任和质量的态度上存在显着差异。农民之间的信息行为对于决策者支持基于移动的咨询服务的长期利益具有有益的意义。