The tradeoff between absolute and comparative utilities is a central topic in research on judgment and decision making. The current research investigates the different levels of importance that individuals attach to absolute and comparative utilities when making decisions for themselves versus others. We hypothesize that people will prefer options high in comparative utility for others more than for themselves because people believe others value social comparison more than themselves. This belief stems from the low accessibility of others' behaviors with respect to not making social comparisons. Across four studies, the self–other differences were observed in hypothetical and realistic settings; the differences were caused by individuals' beliefs that they valued comparative utility less than others; when others' behaviors of not making social comparisons were made accessible, the self–other differences disappeared.

中文翻译：

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为他人选择会增加比较效用的价值

绝对效用和比较效用之间的权衡是判断和决策研究的中心课题。当前的研究调查了个人在为自己和他人做决定时对绝对效用和比较效用的不同重要性。我们假设人们更喜欢对他人的比较效用高的选项，而不是对自己的，因为人们相信他人比自己更看重社会比较。这种信念源于其他人在不进行社会比较方面的行为的低可及性。在四项研究中，在假设和现实环境中观察到了自我与他人的差异；差异是由个人认为他们比其他人更不重视比较效用造成的；当别人的