The emergence of the ‘gig’ economy is disrupting industries, reshaping the organisation of work and the terms and conditions under which work is carried out. In effect, the terms and conditions of ‘gig’ work mean that minimum standards, for example minimum wages, that are attached to work in advanced capitalist economies like Australia, regularly do not apply to ‘gig’ work. This study explores the attitudes and understandings of Australian consumers towards work conditions and entitlements in app-based food-delivery services. The study explores whether consumers are willing to pay to ensure ‘gig’ workers receive equivalent minimum entitlements and whether an awareness-raising treatment influences their moral consumption behaviours. This is achieved by employing a survey and a choice experiment to assess moral decision-making of consumers. To date, a moral dimension in discrete choice models has been dominated by sustainability in transport, discussed from the perspective of personal lifestyle or adherence to social norm. The study's focus on consumers and their concern for worker entitlements, therefore, makes a unique contribution. Our findings demonstrate that consumers have a very low awareness of worker entitlements in the ‘gig’ economy. While the choice experiment highlights that a significant proportion of the treatment group was willing to pay more to increase the earnings and conditions of food-delivery workers, at the same time it found that their willingness to pay would unlikely result in a sustained improvement in working conditions and lead to ‘decent work’ standards. The study further highlights that bridging the boundary between choice modelling methodologies and industrial relations research offers potential insights into the moral motivations behind decisions made by industrial relations actors.

“零工”经济的出现正在扰乱工业，重塑了工作的组织形式以及开展工作的条件。实际上，“打工”工作的条款和条件意味着，像澳大利亚这样的先进资本主义经济体的工作所附带的最低标准，例如最低工资，通常不适用于“打工”工作。这项研究探讨了澳大利亚消费者对基于应用程序的食品交付服务中的工作条件和应享权利的态度和理解。该研究探讨了消费者是否愿意为确保“零工”工人获得同等的最低权利而支付，以及提高意识的待遇是否会影响其道德消费行为。这是通过采用调查和选择实验评估消费者的道德决策来实现的。至今，从个人生活方式或遵守社会规范的角度出发，离散选择模型中的道德维度一直以运输的可持续性为主导。因此，该研究关注消费者及其对工人权益的关注，做出了独特的贡献。我们的发现表明，消费者在“零工”经济中对工人应享权利的认识非常低。尽管选择实验表明，治疗组中相当一部分人愿意为增加送餐工人的收入和条件付出更多，但同时发现他们的支付意愿不太可能导致工作的持续改善条件并导致“体面劳动”标准。