With the development of Internet finance, existing financial platforms have gradually formed a large-scale, dynamic operating environment. How to ensure information security and realize personal credit evaluation is an urgent problem to be solved in the development of Internet financial platforms. The rise of blockchain technology has provided new solutions for the management of Internet financial platforms and information security. In view of the shortcomings of the current Internet financial credit evaluation, this article discusses the key standards of personal credit evaluation. With the help of blockchain, decision tree, and other technologies, this paper designs the credit evaluation process and establishes personal credit evaluation technology. Experiments and analyses show that this technology can effectively improve the transparency of personal credit information in Internet finance. This technology is used to study credit risk assessment factors and provide new solutions for the intelligent transformation and upgrading of Internet finance.

随着互联网金融的发展，现有的金融平台逐渐形成了大规模，动态的运营环境。如何保证信息安全和实现个人信用评价是互联网金融平台发展中亟待解决的问题。区块链技术的兴起为互联网金融平台的管理和信息安全提供了新的解决方案。鉴于当前互联网金融信用评估的不足，本文讨论了个人信用评估的关键标准。借助区块链，决策树等技术，设计了信用评估流程，建立了个人信用评估技术。实验和分析表明，该技术可以有效提高互联网金融中个人信用信息的透明度。该技术用于研究信用风险评估因素，为互联网金融的智能转型和升级提供新的解决方案。