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How habit moderates the commute mode decision process: integration of the theory of planned behavior and latent class choice model
Transportation ( IF 3.5 ) Pub Date : 2020-10-20 , DOI: 10.1007/s11116-020-10144-6
Xuemei Fu

This study attempts to develop a comprehensive framework by integrating the theory of planned behavior (TPB) and latent class choice model, with aim to understanding how mode-use habits moderate the process underlying commute mode choice. By designating habit as the covariate in the class membership model, three segments with unique mode-use habit style are obtained. First, heterogeneity in the effects of socio-demographic variables and TPB-related cognitive factors on commute mode choice across segments are empirically confirmed. Second, by directly including the whole TPB framework into the choice model, the decision-making mechanism underlying commute mode choice is explicitly reflected, which significantly varies with respect to specific mode choice in each segment. Either “a habitual and automatic behavior” or “a deliberate and rational decision” is finally determined. This study provides an empirical support to the moderating role of mode-use habit in the commute mode choice process, with a particular focus on its moderating role in the effect of TPB-related factors. The findings suggest that strategies to manage transport modes ownership and usage must be targeted towards specific population groups in order to gain effectiveness.

中文翻译:

习惯如何调节通勤模式决策过程:计划行为理论与潜在阶级选择模型的整合

本研究试图通过整合计划行为理论 (TPB) 和潜在类别选择模型来开发一个综合框架,旨在了解模式使用习惯如何调节通勤模式选择的潜在过程。通过将习惯指定为类成员模型中的协变量,得到三个具有独特模式使用习惯风格的段。首先,实证证实了社会人口变量和 TPB 相关认知因素对跨段通勤模式选择的影响的异质性。其次,通过将整个 TPB 框架直接纳入选择模型,明确体现了通勤模式选择背后的决策机制,这在每个细分市场的具体模式选择上存在显着差异。最终确定的是“习惯性的、自动的行为”还是“深思熟虑的理性决定”。本研究为模式使用习惯在通勤模式选择过程中的调节作用提供了实证支持,特别关注其在 TPB 相关因素影响中的调节作用。研究结果表明,管理交通方式所有权和使用的策略必须针对特定人群,才能获得有效性。
更新日期:2020-10-20
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